Business Services Industry
Tech Tools.(Click Forensics launches Click Fraud Network to control internet fraud)(HitDynamics acquired by Hitwise)(new tool added to WILink's Vcall)(Brief article)
B to B, March, 2006
Companies offer new click fraud applications
Click Forensics, a company that helps advertisers determine so-called click fraud in their search marketing campaigns, launched Click Fraud Network at the end of February to enable advertisers to monitor campaigns for potential pay-per-click fraud free of charge. Another company, ClickTracks, a Web analytics provider, announced it has added click fraud reporting to its Web analytics software.
Hitwise acquires HitDynamics
Hitwise, a competitive intelligence service, announced it has acquired HitDynamics, a technology platform that combines search campaign management, search marketing reporting and conversion tracking analytics into a single interface. HitDynamics is currently used by agencies and...
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