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Diller as Darth- or Search Wars meets 'Star Wars'.(Parking Stripe Advertising)
B to B, March, 2006
IN HIS QUEST TO DOMINATE THE SEARCH ENGINE GALAXY, Barry Diller, chairman-CEO of IAC/InterActiveCorp, parent company of Ask.com, is going to crib from Darth Vader's playbook, not Luke Skywalker's. At a keynote Q&A session with SearchEngineWatch Editor Danny Sullivan at the Search Engine Strategies Conference & Expo in New York last month, Diller hinted at his role in the interactive, search-driven world. Diller was asked if, in rebranding the Ask Jeeves search engine as simply Ask.com, he felt Ask needed "some kind of mission statement.'' "Be evil,'' Diller deadpanned, which got a huge laugh from the standing-room-only audience, an obvious play on search leader Google's "Don't be evil'' motto. "As a mantra, [don't be evil] has a lovely connotation when you're not in...
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