B to B

View more issues:

Articles in April, 2006 issue of B to B

• How John Costigan Cos. uses podcasts to better reach-and serve-customers; Case Study.(Net Marketing)(Brief article)
• HP leverages deep customer insight with opt-in e-mail newsletter.(B to B Special Report: Technology Marketing)
  by BULIK, BETH SNYDER
• Help prospects deal with big changes.(Vertical Insight: Entertainment)(Peter Koeppel)(Interview)
• Survey: Marketers' salaries essentially flat.(News)
  by Schwartz, Matthew
• Getting a jump on March madness.(Chasers)
• Following up with leads should be part of event goals.(Tools & Metrics)(Brief article)
  by Gillin, Paul
• Need to know; 5 simple rules for effective social media marketing.(Social Media)(Brief article)
• Online video ads, new formats grow; Marketers take advantage of emerging technologies to better engage customers.(Online Advertisers)
  by Maddox, Kate
• Ask the Expert.(Melissa Eisenberg of MRM Worldwide)(Interview)(Brief article)
• Corrections.
• Greco bullish on prospects for b-to-b; Direct Marketing Association president-CEO sees strong ad spending and sales this year.(Direct & Database)(John A. Greco Jr.)(Interview)
  by KROL, CAROL
• Offline domination still a world away for Google; Auction-based print, radio services draw small advertisers, but have yet to develop mass.(News)(Google Inc.)
  by Oser, Kris
• Microsoft research paves way for 'People Ready'.(B to B Special Report: Market Research)
  by Maddox, Kate
• Media Notes.(American Association of Advertising Agencies introduces new service)(CMP Media L.L.C. creates a new division)(American Business Media )(Brief article)
• How SAS is expanding its list of entertainment customers.(Vertical Insight: Entertainment)(SAS Users Group International)(Brief article)
• Need to know; 5 simple rules for producing effective online events.(Online Events)(Brief article)
• Marketers align events, strategy; Webinars and webcasts effectively generate leads, valuable online content.(Online Events)
  by Morrison, Mary E.
• Firm showcases owner's personality with podcasts.(Net Marketing)
  by Bannan, Karen J.
• Directory: Market Research Vendors.(B to B Special Report: Market Research)
• New Campaigns.(Sandler O'Neill and Partners L.P.,Sandler O'Neill and Partners L.P.'s advertising efforts)(Brief article)
• SAS wins MLB account, uses testimonial ads to land clients.(software marketing using edorsment advertising)
  by Slavens, Roger
• Taking the long view of Vista.(Windows Vista operating system delayed)(Brief article)
  by Booker, Ellis
• New technology, new media, new paradigm.(Future)(internet marketing)
  by Gillin, Paul
• Roundtable participants.(Roundtable)
• Online publishers casting wider Net; Working with marketers to run richer, deeper and more interactive campaigns.
  by Schwartz, Matthew
• Using google to compete with google.(B to B Special Report: Technology Marketing)(Survey)
• ISYS takes advantage of Google.(B to B Special Report: Technology Marketing)(Isys/Biovation)
  by Krol, Carol
• PEOPLE.(appointments)(Brief article)
• Researchers learn more from what people do than say; Marketers focus on behavior with help from anthropologists and documentary filmmakers.(B to B Special Report: Market Research)(Omnicom Diversified Agency Services)(Perceptive Sciences)(Survey)
  by Maddox, Kate
• Quick Hits.(News Briefs)
• E-mail marketing gains ground with integration.(News)
  by KROL, CAROL
• Resources.(Social Media)(internet advertising's sales and revenue)
• Need to know; 5 simple rules for buying effective online advertising.(Online Publishers)(Brief article)
• The foggy ethics of blogging.(Opinion)(Wal-Mart Stores Inc.)
  by Gillin, Paul
• Assessing DVRs' impact on TV ads; Advertisers reallocate budgets, consider alternatives as viewers embrace DVRs.(Advertising)(Association of National Advertisers and Forrester Research)(digital video recorders)
  by Maddox, Kate
• Goat or Gloat.(Chasers)(Siebel Systems Inc.)(Sage Software Inc. (Irvine, California))(Brief article)
• Web is key, but measurement still lacking.(News)
  by MADDOX, KATE
• Online agencies push integration; Reversing a trend, traditional shops merge interactive into overall operations.(Interactive Agencies)
  by Maddox, Kate
• Resources.(Online Events)(survey of online marketing)
• Ask the Expert.(Online Advertisers)
• How to reach showbiz execs; Growing industry open to technology, financial, globalization solutions.(Vertical Insight: Entertainment)
  by Slavens, Roger
• Measurement calls for more resources.(News)
• Cut to the Chase.(advertisements by Manpower Inc. (Milwaukee, Wisconsin) and Hewlett-Packard Co.)(Brief article)
• How to put on a better show; Event marketers embrace technology to enhance `relationship networking'.(Tools & Metrics)
  by GILLIN, PAUL
• Plan customer-specific marketing; Savvy visitors crave personalized experiences on company Web sites.(Web Sites)
  by Morrison, Mary E.
• Resources.(Online Advertisers)(growth of online advertising expenditure)(growth of spending on online video)
• The emerging role of alternative channels.(Editor's Note)(Editorial)
• Survey: Lack of direct contact with customers.(B to B Special Report: Technology Marketing)
  by Kenton, Christopher
• Using podcasts to build brands; Marketers turn to audio to establish personal relationships with customers.(Net Marketing)(EMM Group)
  by Bannan, Karen J.
• Hiring on the rise; Companies compete to add and retain marketing pros, especially online specialists.(HIRING AND RECRUITMENT OF MARKETING EMPLOYEES.)
  by Krol, Carol
• Problem Solved.(management of web blogs and email marketing)(analysis of web site designs)
  by Kaminski, Brian
• Getting to Tech.(B to B Special Report: Technology Marketing)(Brief article)
• Need to know; 5 ways to "pilot" perfect landing pages for e-mail.(E-mail)(internet marketing)(Brief article)
• E-mail Marketer Insight.(E-mail)
• Need to know; 5 simple rules for creating a customer-friendly Web site.(Brief article)
• How microsoft improved its recruiting with the help of an employee Weblog.(B to B Special Report: Technology Marketing)(Microsoft)(Brief article)
• Guided by Voices; Marketers are using a variety of market research techniques to keep open the lines of communication with customers.(B to B Special Report: Market Research)
  by Maddox, Kate
• Quick Hits.(Briefs)(United States. Postal Service awards its website redesign contract to AKQA)(Slack Barshinger opens new office in California)(DoubleClick Inc. agrees to buy Falk eSolutions)
• SmartBrief banks success on associations; Publisher of electronic newsletters says solid relationships with industry associations set it apart from other vertical players.(Business Media)(Emma Email Marketing)(International Business Machines Corp.)
  by MATTHEW SCHWARTZ
• Tech Tools.(Tools & Metrics)(Interactive Advertising Bureau)(Web Analytics Association)(Chief Marketing Officer Council)
• E-mail back in the media mix; Deliverability still a concern, but marketers forge ahead, focus on integrated message.(E-mail)
  by Krol, Carol
• Ask the Expert.(E-mail)
• Ask the Expert.(Online Publishers)
• Simple best practices for great podcasts.(Net Marketing)(Brief article)
  by January, John
• 'Farm Journal' wins 2005 Grand Neal Award; IDG, Ziff Davis, `Advertising Age' are also big winners in annual ABM competition.(News)(American Business Media's Grand Neal Award)
  by SCHWARTZ, MATTHEW
• how HP made its e-mail more relevant to customers.(B to B Special Report: Technology Marketing)(Hewlette- Packard co.)(Brief article)
• Remix the media mix.(Opinion)(Brief article)
  by Koziol, Michael
• Microsoft through the years: Key product and marketing initiatives.(B to B Special Report: Market Research)(International Business Machines Corp.)(Microsoft Corp.)(Brief article)
• Need to know; 5 simple rules for effective search engine optimization.(Search)
• Moving into the mainstream; BtoB's' panel of experts discusses a variety of interactive marketing tactics, and how they fit together as an essential part of business success.(Roundtable)(Discussion)
• Need to know; 5 simple rules for working with your interactive agency.(Interactive Agencies)(Brief article)
• Ballmer ties one on, a Hilfiger that is, at N.Y. event.(STEVE BALLMER'S (CEO OF MICROSOFT CORP)fashion sense)(XEROX CORP. uses high-speed custom motorcycle for advertising new high-speed printing system)(KABC, a los angeles TV station, rejected a TV ad fr
  by Morrison, Mary
• In Direct.(Direct & Database)(Brief article)
• Agenda.(Calendar/Datebook)
• Microsoft blogger finds job prospects, improves corporate image.(B to B Special Report: Technology Marketing)
  by Gillin, Paul
• Up with 'people'; Microsoft unveils `People Ready' marketing concept supported by a $500 million global campaign.
  by Krol, Carol
• How can b-to-b use `social media'? While new channels attract buckets of buzz, questions remain about their ROI.(Social Media)(marketing and their effectiveness)
  by Gillin, Paul
• Search spending spree continues; Concerns over click fraud don't slow enthusiasm for search engine marketing.(Search)
  by Krol, Carol
• Need to know; 5 simple rules for effective online advertising.(Brief article)