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Cut to the Chase.(advertisements by Manpower Inc. (Milwaukee, Wisconsin) and Hewlett-Packard Co.)(Brief article)
B to B, April, 2006
Company: Manpower Inc., Milwaukee Agency: Grey Worldwide, New York Market: Corporate executives, HR executives Quick chase: On one hand, Manpower is appealing to individuals looking for permanent and temporary job opportunities in leading companies, including 98% of the Fortune 500. On the other, Manpower is letting its customer base of top companies know that it works to attract bright, good-looking people with a take-charge kind of attitude. The headline states: "Want to be CEO of your life? What do you do?'' The woman's photo dominates the page, reinforcing Manpower's people-focused mission and image. Clue: A penny for your thoughts.
Company: Hewlett-Packard Co., Palo Alto, Calif. Agency: N/A Market: IT Quick chase: In this adventure of Dick and his dog,...
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