Business Services Industry
Ask the Expert.(Melissa Eisenberg of MRM Worldwide)(Interview)(Brief article)
B to B, April, 2006
What types of interactive services do your b-to-b clients want?
Eisenberg: Many of our b-to-b clients are looking to update their Web sites to take advantage of new technologies that enable target marketing based on user preferences and behavioral data. These technologies include more sophisticated tracking and analytics, dynamic content management systems and personaliz-ation capabilities. Their goal is to improve their ability to create and nurture customer relationships at all levels within the organization and increase their return on investment on the Web. Many large organizations also need to consolidate numerous, disparate Web sites to improve overall user experience.
Our clients are also very interested in exploring how to use mobile devices as...
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