Business Services Industry
Using google to compete with google.(B to B Special Report: Technology Marketing)(Survey)
B to B, April, 2006
Objective: Getting prospective buyers to evaluate ISYS' enterprise search software.
Strategy: Use Google's AdWords to reach prospects; invest in analytics to refine marketing.
Results: Increased the number of weekly Web site visits to 7,500 to 8,000, double the number of a year ago. Software evaluation requests and leads received have also increased by an average of 20%, while e-mail leads received directly from the Web site have doubled.
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