Business Services Industry
No. 6 USA Today; Gannett's flagship delivers a compact news read for travelers.
B to B, May, 2006 by M.S.
Byline: M.S.
Within the last several years it's become the drill for business executives on the run: Laptop? Check. Cellphone? Check. BlackBerry? Check. USA Today? Check.
Along with a dizzying array of technology products, road warriors often arm themselves with USA Today, the full-spectrum-colored daily that competes head-on for ad dollars with The Wall Street Journal and The New York Times. Major hotel brands such as Marriott Hotels, Hyatt Hotels & Resorts and Hilton Hotels regularly advertise in the newspaper.
"You're really reaching the mobile professional,'' said Bryan Jackson, director of newspaper investment at ad agency OMD. "You see it in a lot of hands at airports, which allows advertisers a quick, national reach.'' He added that...
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