Business Services Industry
No. 1 The Wall Street Journal; Amid myriad media choices, the "Journal' is still considered the top buy for b-to-b marketers that want to reach an executive audience.(internet advertising growth)
B to B, May, 2006 by Schwartz, Matthew
Byline: Matthew Schwartz
Gordon L. Crovitz, president of Dow Jones Consumer Media Group and publisher of The Wall Street Journal, offers a reminder of the role the print Journal will continue to play despite the growing migration of ad dollars to the Web.
"In the digital age, there is a critically important role for newspapers that can't be replicated in any other way,'' he said. "People will continue to look to the Journal for perspective.''
Media buyers agree. "The Journal has a very desirable and loyal readership, and great business coverage that runs the gamut,'' said Bryan Jackson, director of newspaper investment at ad agency OMD, whose clients include Cingular Wireless and Visa International. He added that the Journal remains one of...
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