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Articles in June, 2006 issue of B to B

• Connecting the data dots; Predictive modeling, enterprise resource planning and CRM systems are helping marketers create rich, centralized databases.
  by Krol, Carol
• Google unveils online video ad platform; Search giant's new program could attract blue-chip advertising dollars away from TV.(television advertising)(Brief article)
  by Krol, Carol
• Kitschy ads, long Web life, true viral impact.(EthicsCrisis.com encourages web visitors to write about the most unethical thing ever done)
  by Gillin, Paul
• How to market to financial services; Savvy marketers help brokerages build strong relationships with customers.(Financial Services)
• Cut to the Chase.(AT&T Inc. and Oki Data Americas Inc. promote)(Brief article)
• Quick Hits.(advertising expenditures for print and internet increases)(Yahoo! Inc. launches online video)
• Marketing to human resources execs; HR industry, job function become more crucial as baby boomers reach retirement.(human resource industry)
  by Slavens, Roger
• MapInfo wraps complex technology in language of insurers.(Insurance)
• How to market to engineers; Electronics components companies must tout values and benefits, not just specs.(Electronics Engineering)
  by Slavens, Roger
• Web main focus of ABM meeting; Publishers urged to look online for future sources of revenue growth.(American Business Media )
  by Schwartz, Matthew
• Agenda.(Brief article)(Calendar)
• AABP presents annual awards.(Alliance of Area Business Publications')(Brief article)
  by Obrecht, John
• Microsoft seeks notice in revelant vertical places.(Overview)(Mike Maas of Microsoft Corp.)(Interview)
  by Maddox, Kate
• Word-of-mouth: Ready to grow from whisper to shout?(word of mouth marketing is gaining market)
  by Krol, Carol
• Let Web visitors choose how to explore your site.(language and location both should be given priority)
• Marketing services agencies take lead in CRM.(customer relationship management )
  by Whitney, Richard
• Marketing to building pros; Positive outlook for growth provides marketers with industry opportunities.(Construction)
• Small-business market grows; Increased marketing spending gives marketers big opportunity in SMB arena.(small and medium business)
  by Maddox, Kate
• Companies are leveraging the trust in WOM marketing and the power of the Internet.(word of mouth marketing)
  by Spangler, Gary
• Xerox modernizes customer letter, cancel rates drop.
  by Krol, Carol
• Tough brake on presidential bike ride can't stop Wood.(Michael Wood of Hanley-Wood Inc. faces an accident)(Juan Valdez and the Geico Gecko are the favorite advertising icons)(Doremus honors retiring employees)
• Experts weigh pros and cons of online.(internet marketing described )(Interview)
• Problem Solved.(email marketing not noticed much)
  by Sernovitz, Andy
• Lost in translation; Localizing your Web site for international users requires more than hurdling a few language barriers.
  by Bannan, Karen J.
• Probe for real customer business needs.(ways to solve problem of business to business markets)(Column)
  by Oliva, Ralph A.
• Hayzlett develops plan for Kodak GCG; CMO of commercial printing division seeks to strengthen brand.(Jeff Hayzlett of Eastman Kodak Co.'s Graphic Communications Group, chief marketing officer)(Interview)
• Goat or Gloat.(MGM Grand Hotel Inc. promotes)(Wyndham Hotel Company Ltd. promotes with Kirshenbaum Bond and Partners)(Brief article)
• Technologies bring new ways to measure online video ads.(Larry Allen )(Interview)(Brief article)
  by Maddox, Kate
• Drawing attention with animation.(United Air Lines Inc.)
• 'Amusement Business' ends its 112-year ride.(VNU Business Media stops publishing trade magazine)(Brief article)
  by Schwartz, Matthew
• New metrics for online video ads; IAB broadband guidelines will help to standardize video ad measurements.(Interactive Advertising Bureau)
  by Maddox, Kate
• Correction.(Correction notice)
• B-to-b marketers carve out time for 'The Week'.(Dennis Publishing)
  by Schwartz, Matthew
• Make it transparent and predictable.(business travels )(Editorial)
  by Booker, Ellis
• BMA conference showcases innovation; Marsteller Award-winner Richardson presents Cisco's strategy for winning small business.(Business Marketing Association)
  by Maddox, Kate
• Insurers moved by real results; Industry looks for a competitive edge and effective solutions in a soft market.(Insurance)
  by Woolard, Charlotte
• Exploring the international market for data.
  by Syracuse, Amy
• Aon Corp. creates unified, but still flexible, international Web presence.
• Quick Hits.(Valcon Inc. to acquire Verenigde Nederlandse Uitgeversbedrijven B.V.)(Yahoo! Inc. upgrades search advertising platform)(Apprise Media acquires Reed Elsevier PLC)
• Superior services, differentiation key to marketing to financial services industry.(Financial Services)(Michael Robinson, VP of Levick Strategic Communications)(Interview)
  by Slavens, Roger
• A service-oriented approach is key to closing sales in insurance industry.(Insurance)(Marc Cecere of Forrester Research Inc.)(Interview)
  by Woolard, Charlotte