Quick Hits.(Valcon Inc. to acquire Verenigde Nederlandse Uitgeversbedrijven B.V.)(Yahoo! Inc. upgrades search advertising platform)(Apprise Media acquires Reed Elsevier PLC)

B to B, June, 2006

Yahoo! plans redesign of search ad platform

Yahoo! announced plans for a redesigned search advertising platform that it said will give businesses more control over ad campaign management. The rollout is to begin in the third quarter. New features and capabilities will include enhanced geo-targeting, ad campaign testing, forecasting tools and a simplified user interface. The new platform will be deployed gradually, on a country-by-country basis, with multiple phases within each market. Building of the core data platform and technology is almost done, the company said.

Valcon declares victory in its bid to buy VNU

Valcon, the consortium of private equity firms that for months had been trying to buy Anglo-Dutch media giant VNU for $9.7 billion,...

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