B to B

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Articles in July, 2006 issue of B to B

• Studies show events' importance; Trade shows affect purchases, but measurement still an issue.(Events)
  by BOOKER, ELLIS
• Goat or Gloat.(Chasers)(Motion Computing Inc.)(Fujitsu America Inc.)(Brief article)
• Integration key to lead generation; Study finds groups focused on leads produce results.(News)
  by Maddox, Kate
• Steve Cody and Ed Moed, Managing partners, Peppercom, New York; Public Relations.(Special Report: Who's Who In B-to-B)(Company overview)
• Honing your SEM strategy; 13 best practices that will maximize your organic and paid search efforts.(Net Marketing)
  by Bannan, Karen J.
• Richard Zannino, CEO, Dow Jones & Co., New York; Media.(words with Cheif Executive Officer)(Interview)
• What to watch in marketing to law.(Vertical Insight: Lawyers)(Beth Marie Cuzzone)(Goulston and Storrs)(Interview)
  by Slavens, Roger
• Case Study: How LexisNexis found the right fit at the 2005 LMA.(Vertical Insight: Lawyers)(Brief article)
• Agenda.(News)(Calendar)
• Mobile marketing not moving; Marketers intrigued with, but not yet pursuing, niche applications of mobile messaging.(News)
  by KROL, CAROL
• Survey finds podcasting growing in popularity among b-to-b marketers.(News)
  by Karpinski, Richard
• James Speer, VP-marketing and products, IAC Search & Media, Oakland, Calif. Search.(words of James Speer)(Interview)
• Read this: It's all in the headline.(Chasers)
• Who's Who in B-to-B.(Special Report: Who's Who In B-to-B)
• Case Study: How Intuit increased click-throughs with Organic SEO.(Net Marketing)(Brief article)
• Is it bye-bye time for big branding?(Opinion)
  by Booker, Ellis
• Brand preference monitoring debated; This brand metric for predicting behavior has both champions and critics among b-to-b marketing executives.(Tools & Metrics)
  by Radosevich, Lynda
• Industry prognosticator Coen: Growth forecast down; Media channels posting growth include Internet and direct response advertising.(News)(Industry overview)
  by Krol, Carol
• New Campaigns.(Advertising)(Brief article)
• Lauren Rich Fine, Managing director-corporate strategy and research, Merrill Lynch, New York; Analyst.(Special Report: Who's Who In B-to-B)
• New at btobonline.com.(Opinion)
• Publishers should get marketers to abandon their pay-for-play mentality.(Opinion)
  by Alkon, Jim
• WSJ Office Network lobbies for customers at workplace; The `Journal' aims to reach readers with indexes, news.(News)(Wall Street Journal)
  by Schwartz, Matthew
• ABM research finds trade shows attract buyers; Despite success of Internet, traditional advertising still pushing sales needle.(American Business Media)
  by SCHWARTZ, MATTHEW
• Intuit unit revamps search strategy, sees click-through rates soar.(Net Marketing)
  by BANNAN, KAREN J.
• USG account win boosts HSR Chicago to next level.(News)(USG Corp.)(HSR Business to Business Inc.)
  by Maddox, Kate
• Average CMO tenure drops to 23.2 months; CMOs find they have less time to build brands and more pressure for measurable results.(News)
  by MACARTHUR, KATE
• Cut to the Chase.(Chasers)(Dell Inc.)(3M Co.)(Brief article)
• Media strategists plan on a complicated future.(News)
  by Callahan, Sean
• LexisNexis makes case for its product at annual legal marketing conference.(Vertical Insight: Lawyers)
  by SLAVENS, ROGER
• Are you measuring the right metrics?(Opinion)
  by Davies, Brian
• WPP's OgilvyOne acquires Leopard; Marketing services agency and b-to-b boutique join forces to provide full suite of tools to clients.(Direct & Database)(Leopard Communications Inc.)
  by Krol, Carol
• Bill Godfrey, Chairman-CEO, Aprimo, Indianapolis; Services/Tech.(words of Chief Executive Officer)(Interview)
• Beyond The Biz.(News)(Yahoo! Inc.)(Chase Commercial Bank)(paidcontent.org)
• Quick Hits; Study finds increased marketing integration.(Cygnus Publishing Inc. acquires Reed Business Information Ltd.)(United Business Media acquires Commonwealth Business Media Inc.)(Google Inc.)
• Who's Who In B-to-B: List.(Special Report: Who's Who In B-to-B)
• Ad ratios and budgets grow; Shonfeld & Associates' annual report is bullish on prospects for this year and next.(Advertising)(Statistical data)
  by Maddox, Kate
• Bill Nussey, CEO, Silverpop, Atlanta; E-mail.(words with Chief Executive Officer)(Interview)
• GM generates heat with 'Times' blog rebuttal.(Opinion)(General Motors)(New York Times Co.)
  by Gillin, Paul
• How to market to attorneys; Consider firm's size, identify decision-makers when reaching out to law firms.(Vertical Insight: Lawyers)
  by SLAVENS, ROGER
• 'Shattered' seeks to break through; Magazine makes debut as marketers increasingly target their messages to female executives.(Business Media)
  by Schwartz, Matthew
• Problem Solved.(Net Marketing)
• Natural, organic product shows grow healthy niche.(Events)
  by Hildebrand, Carol