WPP's OgilvyOne acquires Leopard; Marketing services agency and b-to-b boutique join forces to provide full suite of tools to clients.(Direct & Database)(Leopard Communications Inc.)

B to B, July, 2006 by Krol, Carol

Byline: CAROL KROL

WPP Group's OgilvyOne North America announced last month that it has acquired Leopard, a b-to-b marketing agency located in Broomfield, Colo. The acquisition gives OgilvyOne access to Leopard's b-to-b sales and demand generation product as well as its proprietary digital asset management technology. The companies share IBM Corp. and SAP as clients. Financial terms of the deal were not disclosed.

Leopard founder Sherri Leopard remains CEO of the boutique agency, which will operate as an independent unit of OgilvyOne and retain its brand identity. She will report directly to Carla Hendra, president of OgilvyOne and co-CEO of Ogilvy North America. Leopard said the move benefits all parties.

"The coming together of the two...