Business Services Industry
Goat or Gloat.(Chasers)(Motion Computing Inc.)(Fujitsu America Inc.)(Brief article)
B to B, July, 2006
Company: Motion Computing, Austin, Texas Agency: JH&A, Austin Market: IT management Quick chase: The dominant image in this ad is a pair of businesspeople on the go. But the visual is about as sharp as a butter knife. Maybe it was fuzzed up to create a sense of motion to play off the advertiser's name. But the image lends the impression that Motion Computing cut corners on production. The tablet itself looks OK, but the text's appearance is uninviting as it competes with a building in the background. The text set ragged left makes it hard for the reader to gain traction with the message.
Chasers' choice: Goat
Company: Fujitsu, Sunnyvale, Calif. Agency: (N/A) Market: IT management Quick chase: We've seen headlines superimposed on computer screens...
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