Business Services Industry
Quick Hits.(Briefs)
B to B, August, 2006
Top brands demand audited ad numbers
The Interactive Advertising Bureau last week announced that a group of top brand marketers will demand audited numbers from online publishers, effective mid-2007, and measurement certified numbers in 2008. The marketers include BMW, Colgate-Palmolive, Ford, Hewlett-Packard, ING, Kimberly-Clark, Pepsi and Visa. Once the enforcement dates are reached, audited and certified numbers will be the only ones used for payment against those marketers' online advertising campaigns, according to IAB.
`Inc.' offers consulting services to businesses
Inc. magazine announced Growth Solutions, a partnership with three companies to offer consulting services to entrepreneurial businesses. Growth Strategy Partners will focus...
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