Business Services Industry
Changing 'Times' heralds new direction; Sales operations combined, `futurist' position created, branding campaign launched.(News)
B to B, October, 2006
Byline: MATTHEW SCHWARTZ
It may not be extreme, but the New York Times Co. is getting a serious makeover.
Last month, the company announced several moves designed to deliver more integrated sales packages to marketers, prepare the company for an increasingly digital world and boost the brand of its flagship newspaper.
The New York Times and The International Herald Tribune will combine their ad sales operations globally, starting Jan. 1, 2007. Sales reps for the New York Times Co. working in offices in the U.K., France, Germany, Switzerland and Hong Kong will be able to offer integrated sales packages involving both brands.
(In January, Times Co. bought out the Washington Post Co.'s 50% stake in IHT for $65 million, giving it full...
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