cut to the chase.(Chasers)(Lexmark International Group Inc.'s advertisement by W.B. Doner and Co.)(Allsteel Inc.'s advertisement by BBDO Worldwide Inc.)(Brief article)

B to B, December, 2006

Company: Lexmark International, Lexington, Ky. Agency: W.B. Doner, Southfield, Mich. Market: IT managers, small businesses Quick chase: From a visual perspective, the banner ad for Lexmark is nothing to write home about. A steel-gray printer set against a dull gray background is easy to pass by. But all that gray serves as the backdrop for the headline: "Everyday, Lexmark printers go to work for 75% of the top banks, retailers and pharmacies ...'' Now we're talking, because a headline suggests that if Lexmark's products are good enough for three-quarters of some of the economy's top industries, they should be good enough for just about any business. Those who click the banner will find a terrific-looking landing page that's brimming with options. Clue: The site allows...

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