Quick Hits.(Rubin Response Services changed its name to Walter Karl MidWest)(AlloyRed changed its name to Rosen)(Tacoda Systems Inc.'s licensing agreement with comScore Networks Inc.)

B to B, February, 2007

General Atlantic buys majority stake in AKQA

Digital marketing agency AKQA has sold a majority stake in the agency to General Atlantic, a private equity firm. Financial terms were undisclosed, although the asking price was said to have been between $200 million and $250 million. Last fall, AKQA hired investment bank Morgan Stanley to help it evaluate financing options. Under the deal, AKQA will remain indepen-dent. The agency's clients include Coca-Cola Co., Microsoft Corp. and Nike Inc.

TechTarget files for initial public offering

IT media company TechTarget said that it has filed a registration statement with the Securities and Exchange Commission for an initial public offering of its common stock. Morgan Stanley & Co. and Lehman Brothers...

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