Keeping track of the virtual world, chickens and you.(Beyond the Biz)(Market Truths)

B to B, March, 2007

Don't fret: You're not the only one wondering how to make a real buck in the virtual world of Second Life. In an effort to promote entrepreneurism in-world, PR agency Edelman and virtual world content developer Electric Sheep Co. partnered last December to sponsor a Second Life Business Plan contest. The winner, announced last month, developed a plan that focuses on the women's fashion industry and provides custom market research around the Second Life community. Jonah Gold, a producer at Electric Sheep, said winner Mary Ellen Gordon, managing director at Market Truths, beat out the competition by cultivating a plan that had the most profit potential and by being a seasoned veteran in the market research industry. Gordon, aka Pebbles Hannya in-world, said she thought...