Business Services Industry
Resources.(Web Analytics survey by JupiterResearch)(marketing tools)(Brief article)
B to B, April, 2007
By the numbers
The number of marketers using bid management tools and Web analytics tools increased to 26% in 2006, compared with 19% the previous year.
Source: JupiterResearch, U.S. SEM Executive Survey 2006, BtoB, June 7, 2006
72% of technology companies have a marketing operations position responsible for measuring marketing performance in the organization.
38% of companies plan to deploy marketing measurement processes.
19% plan to deploy marketing performance management systems.
Source: IDC's "CMO Tech Marketing Benchmark,'' BtoB, April 3, 2006
Key vendors
According to Forrester Research, the many vendors working in the Web analytics arena "make shortlist an oxymoron.'' Still, the research...
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