Business Services Industry
'Comfort zone' sets in for online publishers.(Online Publishers)
B to B, April, 2007
Byline: MATTHEW SCHWARTZ
Sites work more closely with marketers to help bring out a brand's attributes
It was something of a surprise when technology publishing giant IDG Corp. shuttered the print version of InfoWorld late last month and shifted all the publication's content online. After all, InfoWorld, which debuted in 1980, was one of the first b-to-b technology trade titles and, along with PC World, considered an IDG flagship.
The decision to eliminate the print version of InfoWorld "reflects where our readers are going and where media consumption is going,'' said Paul Calento, senior VP-strategic development at InfoWorld.
IDG plans to beef up InfoWorld's online presence with blogs, podcasts, webinars and other programs to cater...
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