No. 5 CNET Networks; Tech publisher bolsters already strong portfolio with the addition of general business site Bnet.com.(BtoB Special Report: Media Power 50)

B to B, May, 2007

Byline: M.E.M.

Thanks to impressive traffic numbers and ever-evolving integrated marketing opportunities, CNET Networks' portfolio of business sites has long been a favorite of advertisers looking to reach business technology influencers.

The portfolio includes three business technology sites-News.com, Techrepublic.com and ZDNet.com-as well as a newer site, Bnet.com, which is focused on general business. Combined, the sites had 6.6 million unique visitors in March, according to Nielsen//NetRatings.

"They're almost a must-talk-to if you're looking at reaching any type of tech audience,'' said Bill Hebel, senior VP-media director at b-to-b agency Slack Barshinger.

Greg Mason, senior VP of CNET Networks, said the sites' content focuses...