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Articles in June, 2007 issue of B to B

• E-mail 'clown'-ing nets response from HR; Case study.(Zoom Information)(Case study)
  by Slavens, Roger
• Nortel campaign aims to redefine networking; CMO Flaherty hopes `Hyperconnectivity' ads bolster firm's image.(Nortel Networks, Lauren Flaherty)(Interview)
  by Maddox, Kate
• New campaigns.(Advertising)
• Seven fatal errors of video production.
  by Solomon, Matt
• INDUSTRY UPDATE.(Hospitality)(Brief article)
• What to watch in marketing to law; Ask the expert.(Legal)
• Hilti's grassroots effort drives preference.(marketing)
  by Slavens, Roger
• Deliver innovative, adaptable, fiscally justifiable solutions; Ask the expert.(Financial Services)(dialogue with Christine Crandell)(Interview)
  by Slavens, Roger
• Consumer vision for b-to-b creative; Nicholson Kovac creative director says ads should address the human element.(Phil Gayter)(Interview)
  by Maddox, Kate
• HR looking for ways to deal with looming worker shortage; Industry outlook.(HRmarketer.com)(Interview)
  by Slavens, Roger
• Cut to the chase.(Chasers)(Brief article)
• A new marketing vehicle (in more ways than one).(Beyond the Biz)
• Prove you can pass muster; Show government buyers how to save money while meeting set standards.(Government)
• HR looking for ways to deal with looming worker shortage; Ask the expert.(Human Resources)(Mark Willaman of HRmarketer.com)(Interview)
  by Slavens, Roger
• Reaching the elusive CXO; TV, thought leadership still key to reaching upper-level execs.(C-Suite)(C-level executives)(U.S. Business Elite Survey)
  by Slavens, Roger
• Autodesk's blueprint for integration.(Tools & Metrics)
• AT&T phases out Cingular name faster than expected; Removes brand moniker from all in-store signage, scales it back in advertisements.(News)
  by Cuneo, Alice Z.
• Problem solved.
  by Kahlow, Aaron
• ShowNotes.(International Association of Exhibitions and Events forms the IAEE Green Committee)(Canon Communications Inc. and Trident Exhibitions Ltd. merger)(International Data Group promotes Mary Dolaher )
• How to market to attorneys; Consider firm's size, identify decision-makers when reaching out to law firms.(Legal)
  by Slavens, Roger
• Analog Devices scores big with Blackfin product awareness.(Electronics Engineering)
  by Slavens, Roger
• Pegasus reaches hotel groups with multichannel campaign; Case study.(Hospitality)(Pegasus Solutions Inc.)
  by Slavens, Roger
• Build awareness to reach agents; Ask the expert.(Insurance)(Eric Hobbs of Technology Associates Inc.)(Interview)
  by Slavens, Roger
• Rx: Demonstrate effectiveness of products and services for pharma; Ask the expert.(Pharmaceutical)(CRT/tanaka)(dialogue with Brian Ellis)(Interview)
  by Slavens, Roger
• BtoB online: Poll results.(Web site analytics)(Brief article)(Statistical data)
• Corporate wikis offer close contact that could improve advertising.(News)
• Don't believe Wall Street doesn't take into account the power of a positive image; brand building.
  by Sherman, Howard
• USER FRIENDLIER; As database technology offers new and better visual interfaces and integration, marketers are collecting and analyzing huge amounts of information and making it work.
  by Krol, Carol
• Want to save the planet? Start by cleaning up your direct marketing.(News)
• Connecting with engineers; Marketers must have an understanding of engineers' behavior to reach industry pros.(Electronics Engineering)
  by Slavens, Roger
• E-mail 'clown'-ing nets response from HR; Case study.(Human Resources)(Zoom Information)
  by Slavens, Roger
• Independents, demand for technology brings opportunities; Ask the expert.(Hospitality)(Clayton Reid of MMG Worldwide)(Interview)
• Keep it short and simple when targeting small businesses online.(Small Business)
  by Schwartz, Matthew
• Sense of urgency at ABM meeting; B-to-b media executives at annual gathering challenged to ramp up their online offerings.(American Business Media)
  by Schwartz, Matthew
• Customers' Web site behavior informs Sun's e-mail marketing.(NetMarketing)
• Honing in on human resources; From resume searching to applicant tracking, HR professionals are looking for turnkey, outsourced or self-service solutions to hiring.(Vertical Insight: Human Resources)
• Internet influence felt at all levels.(Column)
  by Booker, Ellis
• Look to the mundane for government opportunity; Ask the expert.(Government)(Mark Amtower of Amtower and Co.)(Interview)
  by Slavens, Roger
• Xerox offers makeovers for smaller firms.(Small Business)
  by Maddox, Kate
• Nucor ads forge bond with CEOs.(C-Suite)
• Specificity raises financial's interest; Recognizing differences in structure, size and influence will help reach investment sector.(Financial Services)
  by Slavens, Roger
• Online video promising for small marketers; Streaming content can help firms beat competitors, capitalize on local markets.
  by Schwartz, Matthew
• Online ad specialists demanding top dollar; Microsoft's deal to buy aQuantive is one of many in the works as firms vie for Web advertising dominance.(News)
  by Krol, Carol
• How marketers can make the most of CRM data; Guest column.(BtoB Special Report: Database Marketing)(customer relationship management)(Column)
  by Biardo, Sam
• Aiming to close a perpetual gap; Marketing, sales seek tools to gain true integration between the two disciplines.
  by Hosford, Christopher
• INDUSTRY UPDATE.(Construction)(Brief article)
• LexisNexis makes case for its product at annual legal marketing conference.(Legal)(2005 Legal Marketing Association Annual Conference)
  by Slavens, Roger
• Build it online, they will come; Online efforts key as contractors, labor move more business to the Internet.(Construction)
  by Slavens, Roger
• The right people key to entering new markets.(Editor's Note)
  by Booker, Ellis
• Small business suffering from 'inertia gap'; Warrillow study finds awareness of online applications doesn't always mean adopting them.(Warrillow & Co)
  by Maddox, Kate
• Thomson-Reuters deal would create largest provider of financial data.(Reuters Group PLC)
  by Schwartz, Matthew
• Relevancy, consistency key in effective behavioral targeting; Ask the expert.(Brief article)
  by Anderson, Carl
• Client-side marketer ready to lead BMA; Q&A.(Keith Pigues of Cemex U.S.)(Interview)
  by Maddox, Kate
• Looking at the best-of-breed blogs; New channels.(Website overview)(Column)
  by Gillin, Paul
• industry update.(legal services)(Brief article)
• Hospitality industry welcomes innovation.(Hospitality)(American Hotel andLodging Association report)
  by Slavens, Roger
• How to market to insurance brokers; In changing industry, relationship-building more important than ever.(Insurance)
  by Slavens, Roger
• New markets, new tactics; B-to-b marketers entering vertical segments through acquisitions or product introductions aim to reach customers with focused messages.(Vertical Insight)
  by Maddox, Kate
• 'BtoB' launches 'Rollout' to cover b-to-b ad campaigns; new at btobonline.com.(Brief article)
• QuickHits.(Acxiom Corp. and Silver Lake Partners and ValueAct Capital Paertners merger)(Clear Channel Communications shareholders approve merger with Thomas H. Lee Partners and Bain Capital)(NBC Universal reduces time for television ads)
• Aethon finds success with good science and good data.(Aethon Inc.)(Landslide Technologies)
  by Krol, Carol
• Goat or gloat.(Chasers)(Brief article)
• First step to aligning marketing and sales: Admit there's a problem; Ask the expert.(Interview)
• SGT creates buzz in bid for army contract.(Government)
• Arbor deepens brand awareness using traditional, new media.(IT Managers)
• Creating awareness with 'top dog' will open doors; Ask the expert.(C-Suite)(Jeremy Porter of Reaction Marketing Group)(Interview)
  by Slavens, Roger
• Marketing to foodservice; Understanding diversity of restaurant industry important to reach key players.(Foodservice)
  by Slavens, Roger
• With content the conduit to customers, marketers must keep up with user trends.(News)
• Agenda.(Brief article)(Calendar)
• Data debate; Our panel of database pros discusses the latest innovations and challenges that marketers looking to tap the full potential of their data need to know.(Special Report: Database Marketing)(Discussion)
  by Krol, Carol
• Opening marketer- proof pharma door; Establishing credibility, garnering industry knowledge key in reaching pharmaceutical execs.(Pharmaceutical)
  by Slavens, Roger
• 5 things to consider when marketing to financial pros.(Financial Services)(Brief article)
• Open new doors to reach lucrative IT; Marketers' messaging should stress business results rather than `bits, bytes, speeds, feeds'.(IT Managers)
  by Slavens, Roger
• Segmentation within vertical markets offers specificity; Ask the expert, Mike Hensley.(Vertical Insight)(Interview)
• Correction.(Corrections)(Correction notice)
• Behavioral targeting; Targeting prospects based on previous actions can have significant impact on marketers' conversion rates.
  by Bannan, Karen J.
• Overselling can be kiss of death.
• Sun hosts 'green' event; Company successfully integrates its environmental initiatives at JavaOne.(Sun Microsystems Inc.)
  by Biba, Erin
• Praxis uses qualitative research to launch CRO rebranding campaign; Case study.(Pharmaceutical)
• Honing in on HR services; Sub: From resume searching to applicant tracking, HR pros are looking for various solutions to hiring woes.(Human Resources)

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