Business Services Industry
Deloitte.com/us.(NetMarketing)(Deloitte & Touche L.L.P.)(Website overview)
B to B, September, 2007
Company: Deloitte & Touche USA Target audience: C-level executives, potential recruits, Deloitte alumni, media and analysts Key Web executive: William J. Barrett, director of Internet marketing No. of employees who work on the site: 12 Internet marketing staff, approximately 75 content providers Last major redesign: 2001; branding updated in 2004 No. of pages on site: Approx. 3,400 Web developer: In house
Expert 2o
Webber: Deloitte's site isn't the prettiest site out there, but given its target audienceCIOs and CXOsit's perfect because it lets you walk in and walk away knowing that Deloitte has a solution for you. The navigation is easy, and they did a great job with keywords and links to help orient you in their practice. You can navigate based on...
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