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IBM Corp. Winner: Video.(Creative)(International Business Machines Corp.)(Ogilvy & Mather Worldwide Inc.)(Brief article)
B to B, October, 2007
Agency: Ogilvy & Mather, New York Campaign name: ''NYPD'' Launch date: March 2007 Creative credits: Chris Wall, chief creative officer; Susan Westre, executive creative director; Jeff Curry, group creative director; Aaron Griffiths, group creative director; Greg Kaplan, group creative director; Zack Holliday, art director; Amy Hodgins, art director; Ben Hughes, copywriter; Mark Emerson, associate creative director/copywriter; Lee Weiss, executive producer; Kristen Ettinger, assistant producer; Jeff Feuerzeig, director.
Why we liked it: We Chasers had almost lost hope for IBM, usually a frontrunner in our Best competition, until we came across the online video called "NYPD,'' part of the larger "Satin Curtain'' campaign, and our faith was restored. It is classic...
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