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General Electric Co. Honorable Mention: Single TV spot.(Creative)(BBDO Worldwide Inc.)(Brief article)
B to B, October, 2007
Agency: BBDO New York Campaign name: "Ecomagination-Jar'' Launch date: June 2007 Creative credits: David Lubars, chief creative officer; Bill Bruce, chief creative officer; Don Schneider. executive creative director; John Leu, creative/art director; Brad Roseberry, creative director/copywriter; Regina Ebel, executive producer; Filomena Lovecchio, assistant producer; Melissa Chester, executive music producer; Pontus & Patrik, director; Emmanuel Lubezki, director of photography; Gavin Cutler, editor; "Catch the Wind'' performed by Donovan.
Why we liked it: A young boy stands on a windswept cliff overlooking the ocean in this spot from GE created by BBDO. He holds up an empty jar, fills it with something unseen, closes it and sets off on a long journey across all...
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