Business Services Industry
Nucor Corp. Winner: Ad Campaign (More than $200,000).(Creative)
B to B, October, 2007
Agency: Eric Mower & Associates, Charlotte, N.C. Campaign name: "It's Our Nature'' Launch date: May 2007 Creative credits: Seth Werner, executive creative director and copywriter; Patrick Short, creative/art director. Why we liked it: A single ad from this campaign was a runner-up in last year's BtoB's Best, so we were especially pleased when we saw the entire Nucor "It's Our Nature'' campaign in one sitting.
The production and art direction in this campaign are top-notch, from concept to execution. One of the best images is a shot of a washing machine in an empty parking lot set against rocky mountains as the sun sets-an arresting image on its own but, combined with the headline on the facing page of the spread, "It Used to Be a Minvan,'' you can't help but...
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