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Pitney Bowes Mapinfo; Winner: Integrated Campaign (less than $200,000).(Creative)
B to B, October, 2007
Agency: Mobium Creative Group, Chicago Campaign name: "Be Location Intelligent'' Launch date: May 2007 Creative credits: Gordon Hochhalter, creative director; Mike Speck, creative director; Mike Ritt, copywriter; Ellen Miller, copywriter; Amy Amato, art director; Jamie Mash, art director; Libby Taggart, art director; Margie O'Malley, production. Why we liked it: The phrase "be location intelligent'' doesn't really say much. Is it a command to think about where I should live? Where I do business? What? In one print ad from Pitney Bowes MapInfo's "Be Location Intelligent'' campaign, cartoon dialogue bubbles pop up against a colorful Hopper-esque street. They say "Psst,'' "You'll move 35% more handbags,'' and "Exactly 1.53 miles due east.'' Copy follows, "Through...
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