Business Services Industry
TIBCO Software; Winner: Online Campaign.(Creative)(Brief article)
B to B, October, 2007
Agency: Big Fat Brain, Covington, Ky. Campaign name: "Greg the Architect'' Launch date: June 2007 Creative credits: Troy Hitch, creative director, Big Fat Brain; Matt Bledsoe, creative director, Big Fat Brain; Dan Ziman, senior manager-direct marketing, TIBCO Software; Ram Menon, exec VP-worldwide marketing, TIBCO Software.
Why we liked it: Viral video is the ad choice de jour, and we couldn't be happier. After viewing much well-meaning, essentially hollow advertising showing us our global village photographed just so, it's refreshing to see such low-cost, imperfect creativity as the "Greg the Architect'' campaign where, at times, you can literally see the hands behind it. The reason is that it stars dolls, which only proves that great writing will almost always...
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