Business Services Industry
Kronos Inc. Runner-up: Ad Campaign (Less than $200,000).(Creative)(Brief article)
B to B, October, 2007
Agency: Nelson Schmidt, Milwaukee Campaign name: Kronos K4 Vertical Market Campaign Launch date: January 2007 Creative credits: Jane Kramer, creative/art director; Rick Lagan, creative director and writer; Jeff Salzer, photographer; Gina Ferrise, retouching; Lee Tse, retouching; Kristen Davis, account service.
Why we liked it: Human resources company Kronos' ads for vertical markets are definitely show stoppers. They incorporate provocative headlines as part of common signage in the main photos. For example, a photo of a deli counter focuses on an electronic sign that displays what number customer is being served. Except instead of reading "now serving,'' it reads "not serving'' and underneath instead of a number, it reads "you.'' The type at the bottom asks the...
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