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American Standard; Runner-up: Video.(Creative)(Brief article)
B to B, October, 2007
Agency: Carmichael Lynch, Minneapolis Campaign name: Champion 4 "Mega Plumber Action Hero'' Launch date: June 2007 Creative credits: Andy Clarke, executive creative director; Bob Berken, creative director; Matt Pruett, art director and copywriter; Gilberto Muinos, copywriter; Craig Nordeen, illustrator; Brynn Hausmann, broadcast producer; Andrew Pautz, account manager; Josh Thacker, director and editor, Fischer Edit; Rick Myer, music/sound design, Modern Music.
Why we liked it: Remember, we love dolls. This viral video was created for the launch of a toilet and is done in the style of a Saturday morning toy commercial. The little girl's mom doll's dinner party plans are about to be spoiled by a stopped-up toilet when Mega Plumber Action Hero arrives. The mom...
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