Business Services Industry
Microsoft Corp. Winner: Direct Campaign (More than $200,000).(Creative)(DDB Worldwide)
B to B, October, 2007
Agency: DDB, Seattle Campaign name: "Genuine Fact Files'' Launch date: September 2006 Creative credits: John Livengood, executive creative director; Jim Cowles, creative director; Troy Brock, art director; Brett Siemen, art director; Keith Anderson, senior copywriter; Charlie Griak, illustrator; Brian Murray, illustrator; Jarrid Beasley, producer; Craig Potter, director of broadcast production; Chris Garces, director of production; Seamus Dolan, designer; Christina Childs, senior business manager; Gretchen Lockhart, business manager; Sherri Erickson, senior marketing manager, Microsoft.
Why we liked it: Microsoft Corp.'s direct campaign aimed at IT managers, co-opts the stark black and white art of graphic novels such as "Sin City'' and puts them to great use in...
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