B to B

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Articles in November, 2007 issue of B to B

• Goat or gloat; A quick comparison of recent work by competing advertisers.(Chasers)(Dentsu America)(Brief article)
• Business publishers defend print, march toward digital.(News)(American Business Media)
  by Schwartz, Matthew
• Dealing with the competition in e-newsletter ads; Ask the expert.(NetMarketing)(advertising)
  by Mullen, Jeanniey
• Event Venues.(Events)(Directory)
• DMA report predicts spending increases.(Direct Marketing Association's)(Direct mail advertising)
  by KROL, CAROL
• CMOs must live up to the boss' expectations.(Opinion)(Chief Marketing Officers)
  by Liodice, Bob
• Web 2.0 shows promise for reaching SMB users; Research.(Special Report: Marketing to Small Business)(Survey)
  by Maddox, Kate
• Siemens rolls out global ad campaign.(News)
• QuickHits.(News)(Eyeblaster introduces system to deliver online video advertisements)(CNET Networks Inc. CNET Networks Entertainment acquired FindArticles.com )(advertising revenue forecsated)
• Growing influence; Big marketers are devoting more and more resources in trying to reach small businesses.(Special Report: Marketing to Small Business)(Survey)
  by Maddox, Kate
• Channel marketing ROI big hurdle for marketers.(News)
  by Maddox, Kate
• How to attract global audiences; Doing your homework can help event planning for international attendees go more smoothly.(Events)
  by Biba, Erin
• E-newsletter advertising; Here's how advertising in other companies' e-newsletters can help reach an audience of receptive prospects.(NetMarketing)
  by Bannan, Karen J.
• Message, imagery must work together.(Chasers)
• Study: Marketers misallocate media buys.(News)(Survey)
  by Schwartz, Matthew
• Corrections.(Correction notice)
• Fox looks to build 'BusinessWeek's' momentum; Q&A.(Business Media)(dialogue with Keith Fox)(Interview)
  by Schwartz, Matthew
• Agenda.(Calendar)
• Build message to fit customer need.(Vertical Insight: Construction)(Industry overview)
  by Morrison, Mary E.
• Euchner-USA masters art of newsletter advertising.(NetMarketing)
  by Bannan, Karen J.
• Moveo celebrates 20 years in business; Agency development mirrors changes in b-to-b.(Advertising)(Moveo Integrated Branding)(Company overview)
• Lenovo aims to raise its profile in the SMB market.(Special Report: Marketing to Small Business)(Lenovo Group Ltd.)(small-and-midsize business)
• Following the money; Savvy metrics leverage resource allocations among channel partners.(Tools & Metrics)
  by Hosford, Christopher
• Problem solved.
• Epson America.(Advertising)(Brief article)
• Charts.(Directories)(Brief article)
• Timberland's Ever-Guard campaign measures up to competition.(Vertical Insight: Construction)(Winsper)
  by Morrison, Mary E.
• IN direct.(Direct & Database)(Brief article)
• Twitter strikes community chord; New Channels.(Opinion)
  by Gillin, Paul
• Media Power 50.
• Seek out partners with credibility.(Publisher's Note)(Editorial)
  by Felsenthal, Bob
• How to reach execs in construction; Industry outlook.(Vertical Insight: Construction)(Industry overview)
• Yaskawa branding outreach spurs measurement.(Tools & Metrics)(Yaskawa Electric America Inc.)
  by Hosford, Christopher
• TechTarget acquires KnowledgeStorm for $58 million.(News)
  by Schwartz, Matthew
• ANA show highlights changing media, brands.(News)(Association of National Advertisers)
  by Maddox, Kate
• Financial industry mum on crisis.(News)
  by Podmolik, Mary Ellen
• The science of surveys; Ask the right questions of the right people, listen to the answers and then do something.(melissa.read@spunlogic.com.)(Column)
  by Read, Melissa
• E-channels let you precisely know your respondents; Ask the expert.(Tools & Metrics)(dialogue with Adam Sarner)(Interview)
  by Hosford, Chirstopher
• USPS emphasizes service in campaign; Agency looks to update its image with `Today's mail,' the first new tagline in nearly a decade.(Direct & Database)
• WHO'S WHO in B-to-B.(People)
• cut to the chase.(Chasers)(Microsoft Corp. contract with McCann Worldwide Inc.)(Brief article)
• Media execs cling to print...too tightly?(Opinion)(American Business Media)
  by Booker, Ellis
• Outing 'lazy flacks,' paid introductions and bloggers fly.(Beyond the Biz)