cut to the chase.(Chasers)(Microsoft Corp. contract with McCann Worldwide Inc.)(Brief article)

B to B, November, 2007

Company: Adobe Systems, San Jose, Calif. Agency: N/A Market: IS Quick chase: The banner for Adobe Acrobat 8 lures its audience in with the opportunity to kill some time playing a mindless game of "Pong'' as a way of underscoring the product's ease of use. States the banner's headline: "Acrobat makes sharing documents easy, fun even.'' The landing page, however, gets down to business. It launches with a short, well-produced video that depicts the ease with which Acrobat 8 can get members of a far-flung organization onto the same page. The page also includes a wealth of examples of how the product allows users to create, combine and collaborate on documents consisting of a number of elements. Clue: We'd forgotten how addictive "Pong'' can be.

Company: Microsoft...

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