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Outing 'lazy flacks,' paid introductions and bloggers fly.(Beyond the Biz)
B to B, November, 2007
The editor in chief of Wired has had his own "I'm as mad as hell and I'm not going to take it anymore'' Howard Beale moment. Only instead of shouting out the window, he blogged. In his blog The Long Tail, Anderson published a lengthy list of e-mail addresses of PR people who have sent him unsolicited and irrelevant press releases, outing them to the media community. He also permanently blocked those addresses from his in-box. Said Anderson: "I've had it. I get more than 300 e-mails a day and my problem isn't spam, it's PR people. Lazy flacks send press releases to the editor in chief of Wired because they can't be bothered to find out who on my staff, if anyone, might actually be interested in what they're pitching.'' Right or wrong, his denigration of specific PR...
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