Business Services Industry
Epson America.(Advertising)(Brief article)
B to B, November, 2007
Epson America
"Epsonality''
Agency: Butler, Shine, Stern & Partners, San Francisco Target audience: Consumers and business decision-makers Campaign objective: Position Epson printers for specific types of users based on their personality traits and usage habits Media: TV (A&E, Discovery, F/X, HGTV, History Channel, National Geographic, TLC); print (Blueprint, Details, Inc., Real Simple, The New Yorker, Wired); outdoor (Boston, Los Angeles, New York, San Francisco) Budget: Undisclosed
Rockwell Collins
"Building Trust Every Day''
Agency: Mintz & Hoke, Avon, Conn. Target audience: Aerospace executives and investors Campaign objective: Reinforce Rockwell Collins' brand attributes of relationship partnering, innovation and...
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