Business Services Industry
THE BLOG BOOST; Marketers are finding optimized blogs provide great placement on search engines as well as cost savings.(NetMarketing)
B to B, February, 2008
Byline: Karen J. Bannan
When Southwest Airlines 18 months ago launched its employee-written corporate blog (www.blogsouthwest.com), Brian Lusk, the company's manager of customer communications and corporate editor, barely knew what a blog was. Today, Lusk, Southwest's official "blog boy,'' said it's a big part of the company's marketing program, and one that will expand this year as the airline adds upgrades that will, in part, increase the blog's visibility on search engines.
Southwest joins a growing number of companies looking to improve natural search engine rankings with the use of blogs-and for good reason. A 2007 Forrester research brief said blogs can shorten sales cycles when they "connect decision-makers to the designers and thought leaders...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Using object-oriented analysis and design over traditional structured analysis and design
Presented by American Express