Business Services Industry
Resources.(Online Publishers)(Brief article)
B to B, March, 2008
Big moves
In the early months of this year, some of the biggest b-to-b publishers made key moves:
Reed Elsevier put its Reed Business Information unit on the block to reduce the parent company's exposure to cyclical advertising markets.
United Business Media restructured its CMP unit into four market-focused businesses, each with its own CEO, and eliminated the CMP name.
Ziff Davis Media filed for Chapter 11 bankruptcy protection on March 5 in order to restructure its operations and pay down its debt.
Penton Media underwent a major reorganization with the aim of creating new marketing vehicles and sharpening its sales focus.
They said it
"It is certainly a challenging environment. Marketing is a prime...
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