Basic designs still need work; Many b-to-b sites still suffer from confusing layouts and poor navigation.(Web Sites)

B to B, March, 2008 by Morrison, Mary E.

Byline: MARY E. MORRISON

Though more advanced b-to-b marketers are using Web 2.0 applications such as rich media, blogs, podcasts and video to engage their Web site visitors-and seeing positive results from those efforts-many companies are still struggling with basic site design and usability issues.

"There's a lot of improvement that b-to-b marketers need to do to their Web sites just to accomplish basic usability goals and make it easier for their users to get done what they need to get done,'' said Laura Ramos, VP-principal analyst at Forrester Research.

Ramos cited ...