Business Services Industry
No. 5 CNNMoney.com; Video feeds the needs of big advertisers while free mobile access and streaming data satisfy users.(Special Report: Media Power 50)(Cable News Network. CNNMoney.com)(FedEx Corp.)(International Business Machines Corp.)
B to B, May, 2008 by Podmolik, Mary Ellen
Byline: Mary Ellen Podmolik
CNNMoney.com already was a prime venue for b-to-b marketing dollars, but new products and site enhancements introduced over the past year have attracted both additional users and advertisers.
Key among the developments has been an embedded video player added to the site's home page in mid-January. The site now offers up 30 originally produced, broadcast-quality videos a day that users can play while still following breaking news. Marketers such as Cisco, FedEx, IBM and Marriott are running 15- and 30-second video spots on the site.
"We think there's a big incremental advertising [opportunity] in this,'' said CNNMoney.com General Manager Jonathan Shar. "The video has definitely enhanced the whole appeal of the site...
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