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China Datang Mobile chooses NMS Communications for its new 3G Mobile Interactive Entertainment platform.(WIRELESS)
China Telecom, December, 2007
NMS Communications, a provider of applications and platforms for value-added services, announced that Datang Mobile is using NMS's 3G mobile TV platform to develop and deploy 3G mobile entertainment systems for the emerging 3G China mobile market.
Datang Mobile's 3G Mobile Interactive Entertainment solution allows mobile operators to increase average revenue per user (ARPU), create customer loyalty, and offer distinct brand differentiation through truly interactive content. It provides a standard platform for any 3G handset, offering a simple user interface which requires minimal "clicks" to access video content.
This approach represents a complete revolution from the traditional experience of browsing through WAP menus on mobile phones and can be...
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