J.D. Power and Associates reports: satellite TV penetration increases significantly.(BUSINESS)

Wireless Satellite and Broadcasting Newsletter, August, 2005

The number of households subscribing to satellite TV service has increased dramatically over the past year, even as cable narrows the gap in customer satisfaction ratings, according to the J.D. Power and Associates 2005 Residential Cable/Satellite TV Satisfaction Study(SM) released recently.

The study finds that satellite TV service continues to erode cable's market share, increasing every year for the past 10 years and making its most significant leap this year. Currently, 27 percent of U.S. households only subscribe to satellite service--up from 19 percent in 2004 and 12 percent in 2000(1). Sixty percent of households only subscribe to cable service--down from 62 percent in 2004 and 66 percent in 2000.

"Although satellite providers continue to gain...

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