Most Recent Articles from Franchising World

• Supplying solutions to boost franchising's reach.(IN THIS ISSUE) 

  The nature of franchising is one of advancing ideas, creating new brands and maintaining effective operations. The foundation of that process...

  10/01/09 by Dwyer-Owens, Dina · More from publication

• Finding opportunities in challenging times.(IFA PRESIDENT AND CEO'S COLUMN) 

  Sir Winston Churchill once said that, "a pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every...

  10/01/09 by Shay, Matthew · More from publication

• Market research costs how much? With the advancement of technology, research and testing is now affordable.(IFA'S 2010 SUPPLIER SOURCE BOOK) 

  The current economic conditions have changed the competitive landscape tremendously. This will be the likely scenario probably for the...

  10/01/09 by Sen, Prit · More from publication

• Building better local marketers: enabling franchisees to translate national marketing strategy into local execution.(IFA'S 2010 SUPPLIER SOURCE BOOK) 

  As a franchise system, it's critical that you enable your franchisees to effectively generate demand at the local level. As national advertising...

  10/01/09 by Gombert, Pete · More from publication

• Retain talent today for success, stability tomorrow.(SPECIAL REPORT: SUCCEDING IN CHALLENGING TIMES) 

  Franchisors have a choice to make: follow the same road traveled during past economic downturns when tenacity was replaced by complacency when it...

  10/01/09 by Mazur, Sandy · More from publication

• Better lease terms strengthen your retail brand: take advantage of the best tenant market in decades to build stronger franchisees and a solid franchise system.(SPECIAL REPORT: SUCCEEDING IN CHALLENGING TIMES) 

  After 30 years of escalating growth and skyrocketing rents, retail tenants finally have the advantage; both franchisors and franchisees have a...

  10/01/09 by Johnson, Stuart · More from publication

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