Retail Industry
Industry: Email Alert RSS FeedIFA Annual Convention's Speaker LEN ROBERTS Has Sights Set High For RadioShack.(Brief Article)
Franchising World, March, 2001
Under Roberts' leadership, the franchise has become a dominant retail player in the wireless phone arena and is targeting the home connectivity sector.
Taking the podium at the 41st International Franchise Association's Annual Convention is Leonard H. Roberts, chairman and CEO of RadioShack Corporation. He had one goal in mind when he joined the company's RadioShack operating unit as president in 1993: to transform this sleeping retail giant into a service provider whose mission is to demystify technology for the mass market. His successful launch of a re-imaging campaign was followed by the formation of strategic alliances that, for the first time, put name brand store-within-a-store concepts alongside a rejuvenated parts and accessories business. Today he is...
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