Good franchisee support equals great franchisee relations: Cendant's SOAR program focuses on leadership, teamwork and belief in a new organizational culture. (Franchise Relations).(Sell, Open, Add Value and Retain)(Brief Article)

Franchising World, November, 2001 by Moserowitz, Russ

The relationship between a franchisor and franchisee has been compared with a marriage: You sign with someone for the long term.

The public's affinity for national brands is the power behind the major names in franchise lodging. But well-recognized brands are just the foundation for successful franchising. As competition in the marketplace continues to intensify, and particularly in times of an economic slowdown, franchisors must deliver value and quality through service to their customers, now more than ever before.

Twenty years ago, hotel franchises were few and far between. Back then, franchise agreements gave the franchisor the upper hand. In recent years, however, the franchisee-franchisor relationship has improved dramatically. Not only are...

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