Put your customers first with First Data ... the International Franchise Association is pleased to offer franchisors and franchisees the latest payment innovations, thanks to a partnership with First Data. First Data Corporation (NYSE: FDC) is the world's largest provider of e-commerce and payment services, serving over 3.5 million merchants worldwide.(Spotlight: First Data)

Franchising World, February, 2005

IFA has teamed with First Data to help IFA members take advantage of the rapid changes in the payment processing arena, and the growing trend of consumers who are using gift cards, signature and PIN-secured debit cards, and electronic checks for their purchases. For example, IFA members with a company-branded Gift Card can provide more convenience for their customers while at the same time boosting same store sales. One recent study showed that 62% of consumers spend on average 30% more than the face value of their gift card.

First Data provides payment solutions that include PIN-secured debit programs from STAR (R)--the nation's leading debit network--as well as specially priced terminals and integrated solutions for all industries and all sizes.

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