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Franchising World, August, 2007 by Shay, Matthew
Tags: Internet, small business, U.S. Congress
Since the invention of the Internet decades ago, the pace of the world has picked up significantly, especially in the small-business arena. The Internet has enabled franchisees and franchisors, separated by oceans and several degrees of latitude, to share key business information, thoughts and ideas and most importantly, to build and strengthen their inter-dependent relationships.
Whether it's building a brand, satisfying customers or communicating up and down the system's pipeline, understanding the best ways to harness this technology opens the way to improve the potency of all ...
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