Manufacturing Industry
How car makers choose OE tyres. (original equipment)
European Rubber Journal, June, 1990 by Marshall, Stuart
How car makers choose OE tyres
What makes a car manufacturer choose a particular brand of original equipment tyre? Is it technical requirements only, or are other factors influential? Stuart Marshall asked Europe's major car manufacturers how they decide. * When cars were simpler, customer expectations lower and operating conditions easier, the cheapest suitable tyre usually won in the choice of OE tyres. Today the status of the OE tyre has never been higher. It is regarded as a component whose performance is crucial to the car's efficiency, safety and economy. Broadly, its development is a joint exercise between car and tyre manufacturer.
I have conducted a detailed survey of motor car manufacturers' attitudes toward the tyre companies, and found out some...
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