Business Services Industry
Microsoft good, but Quickbooks still has the edge.(TALKING TECH)
Wenatchee Business Journal, March, 2006 by Straub, Martin
If you have browsed through any technology magazines or small business publications this year, chances are you have seen an advertisement for small business accounting software.
Why so much advertising? Has that much changed since previous years?
The answer largely depends on your perspective.
The most significant development is Microsoft's new product offering in the small business segment. As anyone who is familiar with Microsoft will tell you, it is a good software development company, but perhaps an even better marketing company. Thus, if you haven't yet heard about Microsoft's Small Business Accounting 2006, chances are you soon will.
Intuit has countered with a marketing campaign of their own that touts many of the new...
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