Take time to build trust with your customers.(BETTER BUSINESS BUREAU)(Survey)

Wenatchee Business Journal,  May, 2008  by Quintrall, Jan

Tags: survey

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Trust is a difficult thing to measure, but one thing is for certain, one surely knows when it is gone. According to a recent Gallup/BBB survey, American's are less trusting of business than ever before.

Some highlights of the survey:

* 18 percent of adult Americans say that trust in the businesses they regularly conduct transactions with has decreased in the last 12 months.

* Size does matter in a company profile, and responses indicated that Americans trust small business over large business by 73 percent.

* Women are more trusting than men: 52 percent compared to the 45 ...

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