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Coca-Cola and PepsiCo. (Company News).(price differences in Mexico decreased bt Embotelladora Arca price reductions)(Brief Article)
Business Mexico, July, 2002 by Randewich, Noel
Stepping up Mexico's ongoing cola war, Coca-Cola bottler Embotelladora Arca reduced the price of its canned cola soft drink by 20%, in order to reduce the price difference between Coca-Cola and PepsiCo. products.
"There is no set time for the duration of this sale," said an Arca spokesperson. The company in May temporarily reduced prices of its bottled soft drinks.
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